Tiger Woods ended his storied 27-year partnership with Nike Golf, where he wore his own line of apparel, earlier this year with the debut of his brand-new clothing line, Sun Day Red.
It was questioned whether Tiger Woods would reintroduce his famous TW insignia. Now, he will decide what lies ahead for his new apparel line, Sun Day Red. Earlier last year, Woods introduced Sun Day Red, a nod to the well-known red jerseys he wears on tournament Sundays.
The 15-time major winner severed his relationship with Nike, ending one of the most well-known partnerships in sports history. Woods had worn the Nike swoosh on his chest for 27 years during his professional career, earning an estimated £400 million ($500 million) in sponsorship fees from the top sports brand.
In 2000, the 48-year-old, who had already found success with Nike early on, debuted a clothing line with the company, which appropriately used his two initials TW as its emblem. When competing in the ensuing years, Woods would frequently don the new emblem in addition to the Nike swoosh. Concerns were raised about what would happen to the TW logo when the decision was made to quit Nike earlier this year.
READ ALSO: Tiger Woods and Rory McIlroy have ‘broken up’ as PGA Tour’s best duo have soured over LIV Golf
After Sun Day Red was released, Woods unveiled a new logo for his company, which was appropriately a Tiger design. The large feline has fifteen stripes, symbolizing the fifteen major championships won by the American.
Golf enthusiasts gave the new design varying reviews once it was unveiled. Prior to Woods’ comeback to competition at the PGA Championship this week, Sun Day Red president Brad Blankinship disclosed that Woods would make the final decision on any alterations to the logo, including a return to the original TW bade.
According to Blankinship, “that will be his decision,” Front Office Sports was informed. He has stated publicly that incident is now in the past and that he is prepared to move forward. Thus, I’d think that Tiger will make the final decision and that time will tell. The president of the company stated that Woods has downplayed the likelihood of ever using the previous logo he created with Nike.
Following the introduction of his new brand in February, Woods declared, “I don’t want it back.” “I’ve moved on. I’m going through a change in my life. I’ve moved on to Sun Day Red, and we’re excited to develop a brand that is both exciting and revolutionary.”
The report also stated that Woods would be the one to decide whether or not to sponsor other professional golfers in the future. The 82-time PGA Tour winner is eager to “ruin” his most recent emblem ize order to win a 16th major victory. He said on the Today Show, “The logo is a tiger; it’s a simple thing.”
“Though it’s neat and tidy, there is a representation of my professional background. There are fifteen stripes if you look at them, and as you mentioned before, I have won fifteen major titles. I want to muck up the logo. I want to continue destroying the logo. My role is to damage it if this is the trademark.”
