Lewis Hamilton was announced as CFI’s global brand ambassador following his historic victory at this year’s British Grand Prix.
Under the terms of the deal, which was mediated by the agency Sportfive, the online trading broker will donate to Mission 44, the charity founded by the seven-time Formula 1 world champion. An announcement reads, “CFI’s dedication to excellence and innovation in trading is reinforced by our partnership with Lewis Hamilton and our commitment to Mission 44.”
Additionally, the McLaren driver’s athletic accomplishments “align perfectly with CFI’s mission to provide traders worldwide with unparalleled access to global financial markets, along with the necessary tools and support to excel.”
Hamilton joins a portfolio of sports sponsorships that includes the Jordan Football Association, FIBA West Asia Super League, and AC Milan by partnering with CFI.
One of the highest paid sportsmen in the world, Hamilton will join Ferrari from McLaren in 2025. He has endorsement deals with Sony, Tommy Hilfiger, Puma, and the IWC, among other brands.
Hamilton declared, “I’m thrilled to become a global brand ambassador for CFI.” “This collaboration is in line with our common goals of excellence and innovation.
In the same way that I aim for excellence in all I do, I am pleased by CFI’s commitment to giving its clients access to the best resources and environments possible. We want to inspire and make a great difference together, and I’m excited to empower their global community.
“Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes,” said Hisham Mansour, co-founder and managing director of CFI.
His appointment as CFI’s new brand ambassador ushers in an exciting new phase of our development. Our collaboration with Lewis is a perfect fit since we share a dedication to pushing boundaries and attaining greatness. Lewis has a history spanning more than 25 years and a reputation for innovation and brilliance.
Lewis’s prominence in sports and CFI’s leadership position in their respective industries make this alliance a fantastic team effort.
