In a landmark announcement, Scuderia Ferrari and HP Inc. have unveiled a multi-year title partnership that is set to redefine the landscape of Formula 1 racing. This global collaboration, announced on April 24, 2024, marks a historic union between two titans of industry, each renowned for their commitment to excellence, innovation, and performance.
The new partnership will see the iconic Ferrari racing team rebranded as ‘Scuderia Ferrari HP’, a move that symbolizes the shared values and vision of both companies. The collaboration extends across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy, including the all-female F1 Academy series launched in 2023
HP’s cutting-edge technology, including adaptive PCs, devices, conferencing technology, and printing capabilities, will be integrated into the operations of Scuderia Ferrari HP. This strategic alliance aims to turbocharge training precision and optimize strategic decision-making, both on and off the track.
Both Ferrari and HP are dedicated to accelerating sustainable innovation. The partnership will also focus on expanding educational initiatives within their teams and communities, aiming to create a lasting impact for future generations.
The world will witness the debut of the Scuderia Ferrari HP livery at the upcoming Miami Grand Prix, scheduled for May 3-5. This unique edition has been specifically designed for the Miami race, and representatives from both organizations, including Ferrari CEO Benedetto Vigna and HP CEO Enrique Lores, will be present for the grand reveal.
The deal is reported to be worth in the region of $90 to $100 million, positioning it as one of the most significant title sponsorships in Formula 1, comparable to Oracle’s backing of Red Bull.
“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” said Benedetto Vigna, CEO of Ferrari.
As Scuderia Ferrari HP gears up for its debut under the new partnership, the racing world eagerly anticipates the impact of this collaboration. With a shared heritage of pushing boundaries and a united purpose, Ferrari and HP are poised to drive the future of racing towards new horizons of success and innovation.
